4 Mistakes to Avoid When Hiring an App Development Company

If you already have a killer app idea, it is time to look for an app developer to help you make it a reality. When searching for an app developer company, it is essential to look for a developer that fits your business needs. Remember there are millions of apps available in the app stores, so your app can’t be noticed by the users if it lacks usability. However, hiring the right app developer can help you craft functional, friendly, and aesthetically pleasing apps. Here are some of the common mistakes to avoid when hiring an app development company.

1. Hiring an App Developer that Goes Straightaway to Coding

Avoid working with an app developer that jumps directly into coding. Regardless of how good your app’s coding is, it will be useless to your users if you didn’t analyze the requirements of your target audience. When looking for an app developer company, choose the one that examines the needs of your target audience and does things systematically.

2. Prioritizing the Price

Price is the factor that makes many businesses to hire unreliable and inexperienced app development companies. Web and mobile app development require a substantial investment. The cost of app development can vary depending on the features and functionality of an app, and you can’t get a killer app for free. Pricing is critical to app development and can vary from one app to another. If you choose the cheapest option, don’t be surprised to find out that it has compromised quality. Poor quality apps will taint your reputation and cost the users.

3. Hiring Inexperienced App Development Company

While the delivery process is relatively same for different apps, you want a developer with experience in the app category that you are seeking to develop. For example, you may not get your desired app if you hired an inexperienced web designer to design you a travel app. The odds are that your app might not delight users if you hired an amateur developer. The app quality and service presentation matters to the customers and your corporate goal.

4. Only Hiring Enterprise-Level App Development Companies

You are hiring an app developer to help you bring your app idea to life. Therefore, it makes no economic sense to hire an enterprise-level app development company just because it is based in your area. What matters is its experience in the category of app you are seeking to develop. You want a company that can create apps that can fulfill the needs and requirements of your customers. You could start by letting your app developer understand the expectations of your customers before coding begins. Make sure the developer has experience in developing apps that are similar to yours.

5 Reasons Why App Developers Are Irreplaceable

The onslaught of low-code app development software may speed up app deliverability, but there are many reasons, from security exploits to poor user experience, that can come back to haunt a business. Here are a few reasons why low-code development software and low-cost freelancers will never replace a full-service app developer company.

1. User Trust

An app development company is staffed with talented and skilled experts capable of creating multi-platform apps. A skilled team ensures your app reaches a greater number of people across a range of devices without any hiccups or technical problems. In this scenario, clients and customers are less likely to leave your app before making a purchase.

Apps capable of handling complex transactions and those that offer secure and easy payments build client trust while minimizing customer frustration. App developer companies run quality checks, tweaks and deliver trustworthy mobile applications along with positive in-app experiences.

2. Partnerships

Out-of-the-box development tools don’t offer ongoing consultations, monetization insights or marketing tools, nor do they consider your business’ growth strategy. However, choosing a tech partner with an eye on long-term strategies, new releases and growth is a sure way to stay competitive in the mobile space. Too often, businesses that use DIY development packages find themselves with low-quality products that look and feel generic.

3. Scalability

Even if an app manages to capture your brand’s unique qualities, the app won’t likely be flexible enough to grow with your business. For example, e-commerce businesses with expanding merchandise offerings benefit from tech partners that are able to seamlessly scale products without interrupting service or delaying customer gratification.

4. Compliance

Regulated industries like finance and healthcare might find out-of-the-box solutions lack regulatory specifications. Insurance companies, for example, have different regulations for every state in which they operate. Further, these regulations require updates and changes. Both consumer-facing and employee-facing apps must be updated regularly with accurate information and security measures. Choosing an app development team with experience in your industry will ease these pain points and result in an app that meets all federal and licensing requirements.

5. Security

App developers fully understand the need for secure apps. In response to continuing cyber threats, developers have adopted strategies that infuse security measures throughout every step of the development process. For example, app developers can personalize your app’s security measures and focus on each component as it is being built. Out-of-the-box development tools are highly exploitable, simply because a hacker who figures out how to compromise the template will systematically attack all of the apps that have been built with it.

App development firms offer high degrees of professionalism, customization, talent and industry experience. It’s wise to choose a developer over a box.

5 Ways to Succeed as an App Developer

Whether you want to work for someone or start your own app developer company, there are certain things you need to consider in order to succeed. Here is a list of the most important things you need to take into consideration to find success.

1. Do Something That Interests You

When you do something that makes you happy, chances are you will come up with something great. It is thus wise to create an app around the things that interest you. This way, you are likely to develop a high-function app that guarantees quality and offers the best user experience. You will be in a far much better position to create unique features while limiting the bugs. When you offer something useful, you will get more downloads, positive reviews and good ratings.

2. Be Simple

You need to make your app as simple as possible. There is no way you will succeed if your app does not allow users to access its features and functions effectively. Make sure the app you create allows users to learn and use it faster even before they see the video tutorials. This may mean integrating universal concepts with design principles.

3. Consider User Experience

Take user experience seriously. The better the experience, the more likely you will get good ratings and more downloads. Make sure the app gives the users what they want and offers the best solution to their problems. You can come up with an excellent app without having to spend a lot of money and effort. You just need a word of mouth to make things happen.

4. Be Prepared to Promote Yourself

You can’t succeed as an app developer if you are unable to get the word out there and let people know about you. Come up with a website and post regularly on your blog to keep people informed about your apps. Create an account on LinkedIn, Facebook and Twitter and engage with your people by answering their questions. You can also record and post informative videos on YouTube. When you promote yourself, more people will know about your app. This will translate to more downloads, positive reviews and good ratings.

5. Have Goals

As an app development expert who wants to become successful, you must set goals. Set goals for your app and your career as a whole. Your goals should clearly highlight what you hope to achieve from the app, how many downloads you plan to get and how much revenue you hope to get. You should also be able to determine where you would like to be in the next few years of your career. Goals give you vision and set you on a clear path towards success. Make sure your goals are realistic, measurable and time-bound.

4 Key Steps in the Digital Strategy Process

Having a digital strategy is not just a good idea, but is crucial to the survival of your business. Technology has changed the way business is done. Here are 4 steps to ensure that your digital transformation process is a success.

1. Have clear goals

You need to define your digital goals right from the onset. This should be done before any plans begin. Your business goals should not be too generic. While profit is the main objective, your goals should be more specific. They should spell out how you will achieve what you want to achieve. Goals can be defined throughout the different phases of the digital strategy process. Aside from having goals, you need to prioritize because not all goals can be achieved at the same time.

2. Pursue relevant digital channels

There are numerous digital channels that your business can engage in. However, not all of them are relevant and useful for your business. Again, you do not need every channel. It is important to weed out what will not be of value to your business. This helps you to concrete on what can translate into profits in the end. Part of this is knowing who your audience is and where you can find them. If for instance, your business caters to the age bracket of 50 years and above, Snapchat will not be useful in your digital plans. You can concentrate your digital strategy efforts more on Facebook or Email. Streamlining these channels also helps you save on unnecessary marketing costs.

3. Have a content strategy plan

Content remains king even in the face of many changes in the digital arena. The content strategy will include emails, blogs, social media posts and other visual content. Content will be the steering force in your digital marketing efforts. A content strategy should focus on your target audience. The content created needs to appeal and be relevant to your market niche. If you find that email is not effective, be open to trying out other content ideas such as business blogs. The content should also be interesting to prompt your target audience to share it.

4. Monitor and Measure 

The digital strategy process is progressive. To stay on track, you need to monitor and measure your achievements against your set goals. Most of the digital platforms have analytics that you can use to measure how far you’ve come and how successful you are. Ensure that you analyze this information and make the necessary changes. Measuring and monitoring will help to strengthen your digital efforts.

These four steps are crucial towards building and staying on track in your digital marketing efforts. They will act as guiding principles towards achieving digital maturity.

4 Easy Steps to Create a Digital Strategy

The successful development and implementation of your marketing digital strategy can bring about lots of benefits to your business. This can be the most effective way to achieve successful brand awareness and build up a relationship with all your business contacts and customers. Here are four important steps to create the right strategy for your business.

1. Define Your Business Objectives

Every business has unique goals that they want to achieve and yours is not an exemption. The first step to creating a useful strategy is identifying these goals and briefly outlines your major reasons for improving your digital innovation. Carry out a digital audit and consider if you want to increase your market share, attract quality staff, or find efficiencies and cost savings. And also ask yourself if your goal is to become an innovative business and enhance communication with your suppliers and customers.

2. Develop Action Plan

Based on the results of your audit, list as many different activities as possible for each of the nine components of the strategy you want to complete. The way you will do this depends exclusively on your specific needs. For example, if your company shows information on your site but gets no orders and doesn’t make it easy for customers to pay online, you could ask your web developer to add an e-commerce solution to the website, do your homework to know companies in your industry or related industries that sell online effectively, and create a sales strategy for your new sales channel. Once you have done that, define the right digital marketing strategy for the launch and then go ahead and launch your new sales channel.

3. Make Digital Activities Part of Your Business Plan

You should ensure the strategy is part of your business plan. Include digital activities throughout every section of the plan. How you will do this also depends entirely on your business needs.