When it comes to digital strategy, you might be feeling overwhelmed. After all, there are a number of things to keep in mind for any campaign. It doesn't need to be so hard though. If you use the right tools and follow this roadmap, you can avoid pitfalls and enjoy more sales with less time:
1. The Ad
The number one thing you can do up your digital game is drive traffic. There are a number of ways to do this, but usually the classic ways work the best. So craft advertisements and buy placements on social networks. Not everything will convert, but those who do will be loyal fans. The goal of the ad is not to sell however. It is actually to get them on your landing page.
2. Landing Page
A landing page is part art and part science. Sure, there are some things that you can be creative with. You can hire a designer to make great images and visual flow. However, some things are timeless. On your landing page, always have three things: a bulleted list of exactly what your benefits are, a testimonial from previous customers, and a call to action. Usually your landing page serves as a way to get people on your email list, which we will talk about later.
3. The Sales Letter
Once you have people on your list, start sending them links. These links should go to your sales letter. Brush up on sales letter techniques by subscribing to direct response organizations.
4. Email Sequence
Stay in touch with email. By staying top of mind, the customers will come back to you when they need to purchase again. It allows you to create a crucial relationship, so don't ignore email.
You can buy retargeting ads on social media. This means if someone visited your site and didn't buy, you can continue to bug them with content until they do. Surprisingly, this method is still very effective.
Don't underestimate blogging. It can offer special deals and discounts. It can also show them who you are and build trust.
Marketing is best done with referrals. Referred customers buy more often and trust you more from the start. It means you're pleasing your clients that you already have. That in turn attracts your business to you. With such a steady stream, you're bound to grow and meet your goals.
Digital strategy can be confusing, but it doesn't have to be. If you use the tools, techniques, and steps, you can achieve success online. So don't ignore the process above. Use it as your roadmap and watch your digital business go through the roof now and into the future.